Resources Library by ANA

Global Market Research 2020

The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 16, 2020

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Joaquim Bretcha

Companies: The Coca-Cola Company , Netquest

September 14, 2020

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020

Authors: Reg Baker, Rex Briggs, Sara Jordan

September 9, 2020

Doing more with less

During COVID-19, all of us have been forced to do more with less. McDonald's has been forced to cut menu items to streamline work in its kitchens. Dig Insights, as a research partner to McDonald's, was challenged to develop a methodology to help them...

Catalogue: Webinars 2020

Authors: Michaela Charette, Michael Edwards, David Oladejo

Companies: Dig Insights, McDonald's Corporation

September 3, 2020

Transforming insights-driven planning at Coca-Cola

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?  When Coca-Cola McDonald's was forced to cancel their annual...

Catalogue: Webinars 2020

Authors: Stephanie Eaddy, Elizabeth P. Morgan

Company: Market Logic Software

August 26, 2020

The pollsters' survival kit in the world of Trump

We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the...

Catalogue: Webinars 2020

Authors: Kathy Frankovic, Jean-Marc Leger, Clifford Alexander Young, Melissa Hermann, Chintan Turakhia, Jennifer Agiesta, Frank Graves

August 20, 2020

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications

Author: Niels Schillewaert

August 14, 2020

A guide to certifying to ISO 20252 for Market Research

The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR)...

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

August 12, 2020

Go from good to great with critical thinking skills

Critical thinking is a soft skill that can give researchers a leg up by driving thinking to be more disciplined and active. Strong critical thinking skills can help throughout the research process, from defining the problem to the presentation of the...

Catalogue: Webinars 2020

Author: Susan Frede

August 5, 2020